Results: 

• ROI: 650%

• CTR: 5,4%

• Conversion Rate: 5%

Timeline for optimization: 14 weeks 

What I did: 

• Target audience research

• KPI setup

• Keyword research

• Account setup

• Campaign creation

• Campaign long-term management 

• Ad groups building

• Copywriting

• CPC bids optimization 

• Conversion rate optimization (CRO)