FABIO DIAS

Data-Driven Marketing Solutions

Resume

Contact

Projects

Business Focused

I created a Writing Software that reached the first search result on Google.

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Marketing

I was a finalist in the Procter & Gamble 2019 Marketing Challenge.

I managed the SEO strategies for 38 different websites, with an average increase of 20% in revenue from organic searches, and a top increase of 40% for a single website.

Storytelling

I created a guide on Narrative Structures, designed as a quick learning tool in Storytelling. I use a lot of these techniques for Branded Content marketing.

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Business Development

Google Ads; 650% ROI

SEO; 40% increase in revenue

Branded Content - Ben&Jerry's

TV advertisement - Sony

Skills

Storytelling

I study narrative theories and storytelling techniques, using them for creating advertising pieces and long-term business communication, especially Branded Content.

Data Analytics

I have proficiency in Excel, and I participated in Blind Test style research, where we statistically analyzed the relationship between brand perception and product preference, based on quantitative data collected in interviews.

Marketing & Branding

I have experience in every step of the process, from Sector Analysis to the assembly of the Marketing Plan and execution of Communication Pieces.

I restructure identity systems with new value propositions, positioning strategies, and production of the brand manifesto.

Presentation

I performed on stage and in short films. Through this, I gained ease in presenting projects with clarity and diction.

SEO

I develop Search Engine Optimization strategies, from adapting the brand's website to link-building strategies and collaborating with influencers and blogs.

Social Media Management

I have experience in developing content strategies for social media, such as Instagram, Facebook, Twitter, and YouTube. I do hashtag and target audience research, create and schedule posts, generate leads, and promote products.